Description
Are you a startup founder and leading your team through the building-up years?
Are you an innovation manager in a corporate innovation hub?
If so, you will probably have wondered if there would EVER exist a really hands-on cross-industry guide for how to handle and manage innovation situations.
Sure, there is lots of buzz and talk – but how do we actually get it done in a systematic way?
Now, this handbook, “Magic Innovation Leadership” wants to become your everyday companion.
Innovation and startup expert Kristin Reinbach says we need two aspects under our control:
- A) our mindset and
- B) how to handle the typical milestones of innovation.
Having worked in the innovation processes for big corporates and brands, she had realized already in 2010 that, for some reason, the typically applied creativity methods never really made the cut.
So in 2011, she took a whole year off from her then consulting practice krysalis consult to dig deeper and create this timeless and extremely hands-on guidebook.
She says:
“I would love to say that it was a bestseller in spite of everything. It has not been. Not yet, at least. However, it served a maybe even more important job: As a matter of fact, this handbook became the go-to source for how we work with startups at my digital brand agency, OVERW8.Over ten years later, it contains as timeless insights as ever. Now it is available in an international edition. The Ebook contains the usual ebok formats (EPUB; for Kindle) plus a printable beautifully designed PDF version.
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